Marketing strategy & planning
To plan is to be one step ahead
Planning is everything, and we’re eager to develop a balance of proactive and reactive marketing strategies. In an ideal world, we will always be proactive but, of course, reacting to customer needs, staff concerns, breaking news and environmental factors are all key.
There’s no substitute for spending the time getting to know you and your business. Our experience (and formal training through the Chartered Institute of Marketing), coupled with your understanding of your company, can create a perfect marketing strategy.
Whether it is a crisis communication plan or a digital strategy you need, we can help.
Engaging with an influential & valued audience
As a small business, you don’t need to worry too much about communicating with your team as it comes pretty naturally. As your business grows, communication becomes increasingly important – even more so in times of rapid change.
By truly listening to your team and involving them in decision-making, an inclusive culture can be encouraged and nurtured. Digital channels can aid communication but they should never replace traditional methods of communication.
If you’re wanting to bring teams together in times of crisis, or simply introduce new channels to inform, educate, and engage, we’d love to help.
Websites & intranets
Our opportunity to connect & share
Websites are an extremely important part of a marketing strategy because they can be a very cost-effective way to showcase what you do, how you do it and what you believe in. Not only are they about selling your products and services, they are also the ideal place to illustrate your passions, showcase your knowledge and build a connection.
Intranets serve a similar purpose with teams as they can provide the perfect place to store valuable information, documents and to build communities and develop cultures.
Brochures & printed materials
Show you care with a thoughtful piece
In a world where people send a text or an email instead of a birthday card, taking the time to develop a corporate brochure or a targeted campaign is often appreciated.
Creating your first brochure or company presentation can represent a key milestone in your company’s evolution.
It’s a good time to think through how best to articulate your key messages. Getting some external help can really aid the process. Unlike a website, once a brochure is printed there is no going back. The words can’t be tweaked and a typo can’t be fixed (unless of course, you reprint them!).